About Experience Featured Highlights AI Projects Fun Stuff Startup Story Contact

Hi, my name is

Ayan Basu.

I build teams and ship product.

SaaS product executive with 15+ years of experience leading $100M–$250M global portfolios, scaling AI-enabled platforms, and building high-performing teams.

📍 Based in Austin, Texas

See my journey

01. About Me

I'm a product leader with nearly two decades of experience building teams, taking products from 0 to 1, and scaling orgs from the ground up. I've gone from semiconductor fabs to AI-powered SaaS platforms, and along the way I've driven large-scale transformation, grown high-performing product teams, and shipped products that moved the needle. Right now, I'm especially excited about using AI to supercharge what product teams can do.

I have an electrical engineering degree from UT Austin as well as an MBA.

Hook 'em. 🤘

In my spare time, I love playing with cars. I even tried to build a startup around it.

Here's what I bring to the table:

  • SaaS & Platform Strategy
  • AI/GenAI Product Development
  • Data Platforms & Analytics
  • Workflow Automation
  • Product-Led Growth
  • P&L Ownership
  • Team Building & Leadership
  • Cross-Functional Alignment
Ayan Basu

02. Where I've Worked

AVP, Head of Product @ ETS

2023 — Present

Stood up a product org from scratch: 20 people across PM, engineering, design, and research, all focused on modernizing a $200M global assessment portfolio. Shipped an AI-native data platform, drove 5% in incremental revenue through AI-powered test prep and WeChat personalization, and cut digital check-in times in half with facial recognition.

Senior Director of Product @ Reltio

2021 — 2023

Ran product for a $100M+ SaaS data platform. Made enterprise onboarding radically faster, cutting implementation timelines from 12 months to under 90 days with pre-built data models and modernized pipelines on Snowflake, Databricks, and BigQuery. Launched a white-labeled PLG product with Dun & Bradstreet that shortened multimillion-dollar sales cycles.

Leader, Platform & Partnerships Product @ SailPoint

2019 — 2021

Grew the platform product team from 2 to 10 PMs and built out SailPoint's integration ecosystem, including a developer portal, Slack and Teams integrations, and deeper partnerships with Microsoft and ServiceNow. Awarded Outstanding Achievement for speed and impact.

Director of Product Management @ Dun & Bradstreet

2014 — 2019

Grew the D&B Direct API to $60M ARR with 20% year-over-year gains. Built a $7M Informatica MDM integration and made it significantly easier for large enterprise accounts to migrate and get value fast.

Product Manager @ Silicon Laboratories

2012 — 2014

Made the jump from engineering to product management in the semiconductor space, where I first discovered that building the right thing matters as much as building the thing right.

Process Engineering Supervisor / Engineer @ Samsung Austin Semiconductor

2005 — 2012

Seven years on the fab floor, from Engineer I to Supervisor. This is where I learned how to lead teams, solve hard problems under pressure, and develop the engineering discipline that still underpins everything I do.

04. Career Highlights

0-to-1 Product Org

Built a product organization from scratch to 20 people (PMs, engineers, designers, and researchers) to oversee a $200M global SaaS assessment portfolio at ETS.

  • Team Building
  • Org Design
  • SaaS

AI-Native Data Platform

Launched a B2B SaaS data platform with predictive score analytics, contextual insights, intelligent matching, and native AI support, projected to drive multi-million-dollar revenue.

  • AI/ML
  • Data Platform
  • B2B SaaS

$60M ARR API Growth

Co-led product growth strategy for D&B Direct API, driving 20% year-over-year growth to $60M ARR and building a $7M Informatica MDM integration.

  • API Strategy
  • Revenue Growth
  • Partnerships

PLG SaaS Launch

Launched a white-labeled product-led growth SaaS product with Dun & Bradstreet at Reltio, shortening multimillion-dollar sales cycles and boosting partner-led revenue.

  • Product-Led Growth
  • Partnerships
  • Go-to-Market

Platform Team Scaling

Scaled SailPoint's platform product team from 2 to 10 PMs, delivering ecosystem integrations with Microsoft, ServiceNow, Slack, and Teams. Awarded Outstanding Achievement.

  • Team Scaling
  • Integrations
  • Cybersecurity

12 Months to 90 Days

Built pre-configured vertical data models at Reltio that slashed enterprise implementation time from 12 months to under 90 days, transforming customer onboarding.

  • Data Models
  • Snowflake
  • Databricks

05. AI Projects

I love building with AI. From analyzing 50 podcast episodes and 830K+ words to building interactive exploration tools, I'm always experimenting with what's possible at the intersection of AI and product thinking.

See My AI Projects →

06. Community & Education

Education

MBA

The University of Texas at Austin, McCombs Business School

B.S. Electrical Engineering

The University of Texas at Austin, Cockrell School of Engineering

Board & Leadership

Member, Supra (2024–Present)

Board Member, Healthcode (2013–Present)

Board Member, Vericant (2024–2025)

Board Member, Seedling (2023–2024)

Founding Member, Executive Council Network (2021–2023)

Member, Sidebar (2023–2024)

07. What's Next?

Get In Touch

I'm always open to connecting with fellow product leaders, exploring new opportunities, or just talking shop about AI, SaaS, and building great teams. Drop me a line.

ayan.basu@gmail.com